Apple girds for holy grail of electric self-driving car

APPLE is pushing to accelerate development of its electric car and is refocusing the project on full self-driving capabilities, according to people familiar with the matter, aiming to solve a technical challenge that has bedevilled the auto industry.

For the past several years, Apple’s car team had explored two simultaneous paths: creating a model with limited self-driving capabilities focused on steering and acceleration – similar to most current cars from Tesla – or a version with full self-driving ability that doesn’t require human intervention.

Under the effort’s new leader – Apple Watch software executive Kevin Lynch – engineers are now concentrating on the second option. Lynch is pushing for a car with a full self-driving system in the first version, said the people, who asked not to be identified because the deliberations are private.

In trying to master self-driving cars, Apple is chasing a holy grail within the industry. Tech and auto giants have spent years on autonomous vehicles, but the capabilities have remained elusive.

Apple is internally targeting a launch of its self-driving car in four years, faster than the five- to seven-year timeline that some engineers had been planning for earlier this year. But the timing is fluid, and hitting that 2025 target is dependent on the company’s ability to complete the self-driving system – an ambitious task on that schedule. If Apple is unable to reach its goal, it could either delay a release or initially sell a car with lesser technology.

A spokesperson for Cupertino, California-based Apple declined to comment.

Apple’s ideal car would have no steering wheel and pedals, and its interior would be designed around hands-off driving. One option discussed inside the company features an interior similar to the one in the Lifestyle Vehicle from Canoo, an upstart in the EV industry. In that car, passengers sit along the sides of the vehicle and face each other like they would in a limousine.

Apple has also explored designs where the car’s infotainment system would be in the middle of the vehicle. |